HARNESSING THE POWER OF STORIES WORKSHOP OFFERED TO ARTISTS AND SMALL LOCAL NON-PROFIT ARTS GROUPS
WHEN: Tuesday, November 24th, 9am-noon
WHERE: At the Strand Theater (1823 N. Charles Street)
TO REGISTER: Email peterraydavis@yahoo.com
Since moving to Baltimore from Chicago a year ago, Peter Davis of Better Brand Story is helping leaders of small to medium-sized non-profits and businesses tell a better story about what they do and why it matters.
"Many non-profit organizations' brands are vague and therefore underperform. At the core of brand is story. This workshop aims to help non-profit leaders become better storytellers and learn how to attract natural audiences who are not currently participants," explains Davis.
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Davis adds, "The idea for a three-hour crash course in branding came during Artscape. I was chatting with Philip Laubner, a local photographer, about a series of workshops I had just conducted for six members of the Greater Baltimore Cultural Alliance (GBCA). Philip asked if I ever did workshops for individuals and/or very small organizations in order to help them create compelling artistic statements. I thought it was an interesting and necessary idea, and I said I would put one together and see what happens."
Cherrie Woods, Director of Marketing and Public Relations for the Reginald F. Lewis Museum was a participant in the GBCA workshop series and explains, "Peter offers a very unique process. It's not intrusive, and it helped me clear up confusion around branding and to better understand my organization and what visitors want from it."
In this 3-hour workshop attendees will learn how to:
• Tell a more compelling story about what you do and why it matters
• Build a brand that stands for something people feel passionate about
For more information visit: http://www.betterbrandstory.com or call (410) 433-1409
